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How Craig Works With Founders.

Whether you're at the idea stage or already running — the difference between a side hustle and a sustainable business is a clear direction, tested assumptions, and a plan your capacity can actually support.

That's what we build together.

  • Most founders are operating on assumptions about their business — where it is, what's working, what's not. The Source Code Assessment (powered by BIA) gives you a behavioral diagnosis across four domains: Financial Controls, Operational Maturity, Team Capacity, and Market Positioning. It takes 15-20 minutes and places you on a 5-tier maturity model.

    This is not a survey. It is a behavioral mirror.

    Your results don't just tell you what you're good at. They tell you which careers align with who you actually are — and give you the language to articulate that in any professional setting.

    blackinnovationalliance.com/source-code. Use Code: ES002

  • Using the Four Steps of Ideation and the Risky Hypothesis Testing framework, we stress-test your idea or current direction before you over-invest. The goal is not to slow you down — it's to make sure what you're building actually solves a real problem, has a real market, and fits your actual capacity.

  • The Ascend Founder Track is a 10-session cohort program that walks you through every section of your 3-year growth plan — barriers, solutions, financial targets, network map, and a validated direction. You leave with a plan, a community, and an action step for the next 30 days.

The Tools You'll Use.

Source Code Assessment

A 15-20 minute behavioral assessment that places founders on a 5-tier maturity model (Dreamer → Builder → Operator → Scaler → Steward). Measures the behaviors driving — or blocking — your growth. Free with ESO code ESO002.

Four Steps of Ideation

Find a real problem. Define what solved looks like. Identify possible solutions. Assess the solutions against your capacity. The seed of every business that lasts.

DISC Behavioral Profile

Understand how you communicate, respond under pressure, and make decisions. Used alongside your Agilities results to build a complete picture of how you show up professionally.

Risky Hypothesis Testing

Identify the assumption most likely to kill your idea — and test it before you build anything. Five validation categories: Product-Market Fit, Product Viability, Business Model, Customer Experience, Go-to-Market.

Who This Is For.

  • Founders at the idea or early-stage level who need structure and validation

  • Business owners who are running but feel stuck or scattered

  • Professionals who want to build something on the side — without burning out

  • Entrepreneurs who've been told to 'just start' without ever being given a real framework